I-Costa Sunglasses, umkhiqizi wezibuko zengilazi ezithuthukisiwe ngokuphelele ezithuthukisiwe, igubha iminyaka engu-40 yethulwa ngohlaka lwayo oluthuthuke kakhulu kuze kube manje, i-King Tide. Emvelweni, ama-king tides adinga ukuqondana okuphelele koMhlaba nenyanga ukuze kudaleke amagagasi aphezulu ngokungavamile, kanye nokubukwa kwamanzi kanye empilweni yonke kanye namathuba. Njengohlobo lwayo lwe-namesake, i-Costa's King Tide yakhelwe ukukunikeza inzuzo enkulu emanzini.
Isebenzisa ucwaningo kanye nokuqanjwa kabusha kohlaka ngalunye lwangaphambilini, i-King Tide yakhelwe labo abadinga ukusebenza ngaphezulu nangaphansi kwamanzi. Itholakala ngezitayela ezimbili, i-King Tide 6 iyifreyimu ephakathi kwephakethe eyisix-base yalabo abadinga ukusebenza kuyo yonke imisebenzi yabo yamanzi. I-King Tide 8, uhlelo oluhlanganisa konke okuphansi kweziyisishiyagalombili, yakhelwe abadobi bama-elite abanesidingo esikhulu sesitayela sokudoba ngasinye. Izinzuzo zobuchwepheshe zawo womabili amafreyimu zifaka onogada abaseceleni abakhiphekayo ukuze basetshenziswe ngokugcwele ngenhla nangaphansi kwamanzi, idizayini ephefumulelwe ushaka ephefumulayo yomphumela wenkungu ocishe ube yiziro, ukuphathwa kwezithukuthuku eziphezulu, kanye nesigqoko esingashibiliki. idizayini egcina ifremu lapho ofuna ibe khona lapho umsinga unamandla.
"I-King Tide iyisikhathi esiyingqopha-mlando sokwethulwa kweCosta futhi isiphetho sayo yonke inkambo emisha nesifundo esisifundile emlandweni wethu weminyaka engu-40," kusho uJohn Sanchez, iphini likamongameli weGlobal product Strategy. . “Inhloso yokuqala yeKing Tide bekuwukuhlinzeka ngezibuko zelanga ezingafaniswa nalutho emanzini. Eminyakeni emihlanu edlule, saqala ukubhekana nenselele yangaphakathi yokufunda ukuma, ukufaneleka, ubuhle, njalonjalo. Ngokusebenzisa i-LABS yethu yocwaningo, imininingwane yabasebenzisi, kanye nomphakathi wethu ochwepheshile - owasibekela inselele yokuthi sifinyelele imikhawulo yethu - sethule i-King Tide, okuvula umnyango wokwazisa ngempela izinzuzo zezici ezinhle kakhulu. Umgomo wethu uwukwenza imikhiqizo esezingeni eliphezulu, yingakho iKing Tide ihlanganiswa futhi yakhiwe e-United States, njengoba senzile kule minyaka engamashumi amane edlule.”
I-King Tide ifakwe ubuchwepheshe belensi yengilazi ye-Costa's Polarized 580®, enikeza ukucaca okuphakeme nokuthuthukisa umbala. Lawa ma lens amelana nokuklwebheka anciphisa ngempumelelo inkungu nokufiphala ngenkathi ethuthukisa umbala oyisisekelo ukuze ucace kahle. Yenziwe nge-bioresin yobunikazi be-Costa, i-King Tide ayisindi futhi igcina ukuqina okudingekayo kunoma yikuphi ukuzijabulisa kwamanzi.
“I-King Tide 6 ngokungangabazeki iyizibuko zelanga ezingcono kakhulu engake ngazifaka emanzini,” kusho uCosta Pro kaDuane (Diego) Mellor. . “Njengomqondisi wasolwandle nomdobi, ngithembela emehlweni ami nsuku zonke. Lezi (izibuko zelanga) zingenza konke engikudingayo, futhi ezingeni eliphezulu kakhulu. I-Costa, umsebenzi omuhle kakhulu wokuklama nokwakhiwa. Bazoba nethonya elikhulu!”
"U-Costa wazalelwa emanzini ngo-1983, futhi nanamuhla, sisakwenza konke esikwenza kangcono kakhulu - ukuvikela amanzi esiwathandayo, ukukhuthaza imiphakathi yethu, nokwenza izibuko zelanga ezinhle kakhulu," kusho u-John Acosta. , Vice President, NA Marketing, Costa Sunglasses. “Sigubha iminyaka engu-40 futhi sibona ezinye zezikhathi ezinhle kakhulu zokuphila emanzini ngenkathi sibheke phambili kokulandelayo. I-King Tide iyingqophamlando yonyaka wethu wesikhumbuzo. Lesi isiphetho seminyaka engama-40 yokusungulwa komkhiqizo futhi kungokokuqala sethule izinhlaka eziyisithupha neziyisishiyagalombili eziyisisekelo. Nansi iminyaka engu-40 ezayo futhi senza esikuthanda kakhulu.”
I-hype yohlu lwezindlu ezithengiswayo, i-tide king ihlukaniswe ngamagagasi amathathu omthelela emakethe. Ngokubonga ngokwakhiwa kwe-Costa ngezitini nodaka, i-King Tide 6 ne-8 ziyatholakala ezitolo ezikhethekile ze-VIP. Kulandela igagasi lokuqala, i-Costa yethula uhlelo olukhawulelwe lweminyaka engu-40 yohlaka lwesithombe olumnyama Lomqoqi kanye nelensi yegolide engu-580G engakaze ibonwe ngaphambili. Amafreyimu angama-40 kuphela atholakalayo ngayinye.
Mayelana ne-Costa Sunglasses
Njengomkhiqizi wokuqala wamalensi ezibuko zengilazi agqame ngokugcwele, i-Costa ihlanganisa ubuchwepheshe belensi obusezingeni eliphezulu nokufaneleka okungenakuqhathaniswa nokuqina. Kusukela ngo-1983, i-Costa ibilokhu ikhiqiza izibuko zelanga ezisezingeni eliphezulu kakhulu, ezisebenza kahle kakhulu kanye Nezibuko Zelanga Ezibhalwe Kadokotela (Rx) zabathandi bangaphandle, futhi iphothifoliyo yayo manje ihlanganisa amafreyimu abonakalayo. Isimo somkhiqizo wehlelo lenkolo saseCosta esikhulayo sihlobene ngokuqondile nenjongo yayo yokuhlinzeka ngemikhiqizo esezingeni eliphezulu, futhi inkampani izibophezele ekuvikeleni amanzi ewabiza ngokuthi asekhaya, igxile ekusimameni nasekulondolozeni. Kusukela ekusetshenzisweni kwezinto ezisimeme nezilungele amanzi kuya ku-Kick Plastic Initiative, imizamo ye-#OneCoast, kanye nobudlelwano obunenjongo nezinhlangano ezihlobene nomsebenzi, i-Costa ikhuthaza abantu ukuthi benze okusemandleni ukusiza ukuvikela imithombo yemvelo yomhlaba. Funda kabanzi kuwebhusayithi kaCosta futhi ujoyine ingxoxo ku-Facebook, Instagram noma @CostaSunglases ku-Twitter.
Isikhathi sokuthumela: Jul-18-2023